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UAM readers are a target audience for most premium goods and services. In general they can be characterized as people who:

• Have high purchasing power and are guided by quality and recognition of products – the share of passengers whose per capita income exceeds 50,000 rubles is more than 60%;

• Have established views on life – the share of passengers above 30 years old is 70%;

• The share of high and middle level managers on the most popular flight Moscow-Ekaterinburg-Moscow operated seven times a day is more than 60%.